Case Study: MTR Pearl, Sira
-From Bare Bones to Booked Out
How a Lodging Property Built for the Future by Embracing Digital?
Let's dive-in
The Backstory:
MTR Pearl, a 16-room hotel located just 5 minutes from Sira's City Bus Station, was built in late 2024 by independent owner Mr. Nagesh. Positioned at a prime location with steady footfall, the property was well-designed and equipped — yet struggled with one major challenge: visibility.
Like many new hotel owners, Nagesh focused his budget entirely on the physical infrastructure, hoping bookings would follow. But they didn’t.
The TeraStay Solution
We implemented an end-to-end digital transformation:
- Google My Business Setup: Verified listing with complete property info, images, amenities, and posts to enhance local search presence.
- OTA Onboarding & Setup: Listings on Booking.com, Goibibo, Agoda, Airbnb, etc., with optimized content and policies.
- Channel Manager Integration: Centralized rate and inventory management to eliminate overbooking and price mismatch.
- Website Revamp: Took over the existing site, added booking engine integration, and improved content for conversions.
- Google & Meta Ads: Targeted campaigns for Sira and nearby districts to attract short-stay travelers and business guests.
- Mobile App + PMS: Enabled real-time property management from owner’s phone.
- Review & Feedback System: Built credibility through post-checkout review collection and management.
The Challenge
The hotel launched with a basic website developed by a freelancer — but there was no real online presence.
When we first reviewed their setup, we found:
- No OTA listings
- No Google My Business (GMB) profile
- No Booking Engine
- No Channel Manager
- No Social Media or Paid Ads
- No Property Management System (PMS)
- No Review Management
Despite our initial recommendation for a full-stack growth setup, the owner hesitated — unsure if digital tools were worth the investment.
The Results
- 70% of all bookings now come through online platforms
- 30% come via call-based enquiries driven by GMB and ads
- Real-time booking sync across platforms
- Improved occupancy even during weekdays
- Increased control over pricing, marketing, and guest management — all without hiring a full team
The Takeaway
MTR Pearl’s story is a wake-up call for small-town hotels:
Spending on property is not enough. Without digital infrastructure, even the best rooms stay empty.
Today, Mr. Nagesh is no longer guessing. He has visibility, bookings, control — and peace of mind.
Inspired by Their Growth?
Let’s Explore What’s Possible for Your Property
Whether you run a boutique homestay or a hidden hilltop resort, the right strategy can change everything.
Book a free discovery call and let’s map your path to smarter bookings, stronger branding, and sustainable revenue.