Case Study: The Lemoura, Nelamangala
From “Lemon Tree” to The Lemoura: Reclaiming Brand Ownership, One Brick and Byte at a Time
Located just 45 minutes from Bangalore
The Backstory:
Nestled amidst a 3-acre spread of lemon groves, medicinal herbs, spice plantations, and vegetable gardens — The Lemoura is more than a stay. It’s a manifestation of one man’s vision for sustainable living.
Built with heart and harmony by Mr. Mahesh Kumar NL, a nature enthusiast and advocate for eco-conscious lifestyles, this luxury farmstay was once simply called “Lemon Tree.” But despite its beauty, something was missing — recognition.
The Challenge
Initially, Mahesh partnered with a digital aggregator to get bookings and visibility. But soon, he realized that while his property was being booked, it was someone else’s brand getting the spotlight. His retreat was merely a listing under another brand’s umbrella.
That loss of identity was disheartening. After painstakingly crafting a sanctuary brick by brick, Mahesh found his story untold — and his vision overshadowed.
The TeraStay Transformation
That’s when he turned to TeraStay — not just for marketing, but for a restoration of identity. We offered a full-stack transformation:
Rebranding
From “Lemon Tree” to The Lemoura — a name with soul, inspired by “Namma Hola” (Our Farm in Kannada).
Logo Design & Stationery
A visual identity that reflects sustainability and luxury.
Booking Engine Integration:
Direct, real-time bookings with instant payments.
Channel Manager Setup:
Connected to OTAs like Airbnb, Booking.com, Agoda — with smart pricing automation.
Google Ads:
Targeted ads to weekend travelers, nature lovers, and temple-bound families.
The Takeaway:
You don’t just need a listing.
You need a legacy.
The Lemoura proves that when your property’s soul meets the right strategy — it shines.
The Results:
With a full relaunch scheduled for July 2025, Mahesh now has:
- Full brand control
- Direct revenue channels
- Real-time booking and property control from his phone
- A clear vision aligned with sustainability and hospitality
From being hidden in someone else’s portfolio to now being positioned as a luxury eco-farmstay near Bangalore, The Lemoura is ready to host guests, build memories, and scale.
Inspired by Their Growth?
Let’s Explore What’s Possible for Your Property
Whether you run a boutique homestay or a hidden hilltop resort, the right strategy can change everything.
Book a free discovery call and let’s map your path to smarter bookings, stronger branding, and sustainable revenue.